Dating vision statements
It embodies its philosophies, goals, ambitions and mores.Any entity that attempts to operate without a mission statement runs the risk of wandering through the world without having the ability to verify that it is on its intended course.Another characteristic of Apple’s corporate mission is its emphasis on digital distribution services via the Internet.For instance, the i Tunes online store enables the company to distribute digital content.In this regard, the mission statement highlights the company’s focus on computing devices and related online services.
Apple Inc.’s corporate vision statement and corporate mission statement align to support the company’s success in the computer technology, consumer electronics, and online digital services industries.Apple Inc.’s corporate vision influences strategic management in terms of the decisions that the company’s managers make to reach a future of leadership in the various industries where the business operates. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution.Apple introduced a new vision statement under the leadership of Tim Cook, who stated the following: We believe that we are on the face of the earth to make great products and that’s not changing. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us.This condition supports the brand, which is one of the major business strengths identified in the SWOT analysis of Apple Inc.The company’s corporate mission and vision statements motivate employees to support and contribute to innovation for competitive advantage.