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Of the top twenty television broadcasts in the United States by viewership, only one program—"Goodbye, Farewell and Amen", the 1983 series finale of M*A*S*H—was not a Super Bowl, ranking in between Super Bowl XLIII (98.7 million) and XLIV (106.6 million) with 106 million viewers.
The game broadcast not only attracts a wide audience, but a diverse audience spanning many demographics and age groups, and women have accounted for at least 40% of Super Bowl viewers.
The court, however, ruled in December 2017 that the CRTC's actions were reasonable.
Super Bowl games have frequently been among the United States' most watched television broadcasts; Super Bowl XLIX in 2015 set an all-time record for viewership at the game, with an average of 114.4 million viewers according to Nielsen, exceeding a record set the previous year at Super Bowl XLVIII (112.2 million).
A number of major brands, including Budweiser, Coca-Cola, Doritos, Go Daddy and Master Lock, have been well known for making repeated appearances during the Super Bowl.
As a female you might receive at least 10 messages each day from different males. Should we leave it up to fate to bring people together, or should we forget fate and make our own path?
By Sunday, the ad had already received over 16 million views, and went on to be the most shared Super Bowl advertisement ever.
Ironically, until Super Bowl 50, official online streams of the Super Bowl provided by U. broadcasters did not include all of the commercials from the television broadcast; at Super Bowl XLIX, only 18 advertisers bought ad time within NBC's stream of the game (although NBC did post all of the ads on a Tumblr blog throughout the game).
As such, airing a commercial during the Super Bowl can be valuable for advertisers seeking an audience for their products and services.
Since 2000, CBS has aired an annual television special prior to the game, Super Bowl’s Greatest Commercials, which showcases notable Super Bowl ads from prior games, and in recent years, has allowed viewers to vote for their favorite Super Bowl ads to be featured during it.